Polar Bear Festival Guide | Stay at JB Design Hotel, Haeundae Busan

39th Polar Bear Festival | Travel Guide by JB Design Hotel

The Polar Bear Festival 북극곰축제 (Bukgeukgom Chukje) is one of Busan’s most exciting winter events, held every year at Haeundae Beach.

In 2026, the festival will take place on January 17–18, attracting both locals and travelers who want to experience Busan’s winter spirit.

The festival is best known for its cold-sea swimming event, where brave participants dive into the icy waters of the East Sea to celebrate courage, health, and winter tradition. Even if you’re not swimming, the lively atmosphere makes it a fun event to watch.

❄️ What to Enjoy at the Polar Bear Festival

  • Polar Bear cold-sea swimming event

  • Winter beach activities

  • Photo zones and live performances

  • Open to both participants and spectators

The festival is family-friendly and enjoyable for all ages, making it a great winter outing in Busan.

Stay Near the Festival: JB Design Hotel Haeundae

JB Design Hotel Haeundae is a convenient accommodation choice for visitors attending the Polar Bear Festival. Located just minutes from Haeundae Beach, the hotel offers easy access to the festival site and nearby attractions.

Why Stay at JB Design Hotel?

  • Walking distance to Haeundae Beach

  • Easy access to the festival area

  • Modern and comfortable rooms

  • Surrounded by cafés, restaurants, and public transport

📍 Event Location: Haeundae Beach, Busan
🏨 Hotel: JB Design Hotel Haeundae

Planning your winter trip to Busan?
Stay close to the action and enjoy the Polar Bear Festival with a comfortable stay at JB Design Hotel Haeundae.

Reservations:

🔗 Agoda – Check availability
🔗 Booking.com – Check availability



This travel guide is provided by JB Design Hotel and is not the official festival website.

#PolarBearFestival #북극곰축제 #HaeundaePolarBearFestival#BusanWinterFestival #HaeundaeBeach#JBDesignHotel #HaeundaeHotel #HotelNearHaeundaeBeach


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